Researchers learn how not to quit smoking
When you quit smoking, did you try not to think about cigarettes?
A new study shows that the technique may help people quit the habit – and others – but when they stopped suppressing the thoughts the habit came back with a vengeance.
This is called behavior rebound, according to researchers who published their study in Psychological Science, a journal of the Association for Psychological Science. The research was done at St. George’s, University of London and the University of Hertfordshire.
They saw it in smokers, and in a previous study, they saw it in chocolate eaters.
“These findings have obvious implications for individuals seeking to give up certain behaviors, for example, smoking, overeating, drinking, sex and other excessive behaviors,” said James Erskine, a psychologist at St. George’