Fitbit raises $12 million in Series C funding
Fitbit, a maker of a digital health and fitness devices, announced today it has raised $12 million in Series C funding.
The round of funding, which will be used to fund growth, was led by existing partners Foundry Group, True Ventures, SoftTech VC, and Felicis Ventures.
“This funding will help us accelerate the hiring of the best hardware and software engineers, designers, product managers and marketers,” Fitbit CEO and co-founder James Park said in a statement. “This is the perfect time for passionate and smart people to join us as we create devices and services that improve the health of millions.”
Founded in 2007, the company wowed attendees at the TechCrunch50 conference in 2008 with a personal motion sensor and associated online service that tracks your physical activity.